Instagram Brand Activation for Fashion Start Ups with Experiential Marketing
نویسندگان
چکیده
A lot of startup brands utilized Instagram to build their brand online and raise awareness toward brand. Fashion industry is one the many industries that rely on heavily. Three Levels Experiential Marketing was a new strategy built from 5 Strategic Modules (SEMs) Schmitt such as Sense, Feel, Think, Act Relate make SEMs easily applicable businesses in Instagram. To validate application those strategy, Faculty Creative Industry, Product Lifestyle Design program modules help fashion scratch. There are 20 subjects students University Surabaya. These start own branding Strategy for 1 month. In conclusion, not every factor can be fully embedded, factors under Feel most effective ones.
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ژورنال
عنوان ژورنال: Teknologi dan Kejuruan
سال: 2021
ISSN: ['2477-0442']
DOI: https://doi.org/10.17977/um031v44i12021p10-20